Downtown Sendai City
©AFLO
The central downtown area of Sendai City, the largest city in Tohoku, boasts numerous shopping and dining establishments, so visitors can have fun as they eat, walk, and shop as they explore the city. In particular, Sendai's New Year's sales campaign starting on January 2 is a time of big competitive sales with eye-catching prices that only happens once a year. The number of tax-free stores, stores with multilingual menus, and free Wi-Fi hotspots are on the rise in shopping areas, so visitors can have a pleasant sightseeing experience.
View scenic routes that include this spot
SEASIDE BEAUTYStreet address
- Chuo, Aoba-ku, Sendai City, Miyagi
Access
- 5 minutes by foot from Sendai Station
Opening Hours
- Varies depending on the establishment
Closed
- Varies depending on the establishment
Best season
- All year
Point
- We urge you to try Sendai specialties like beef tongue, sasakamaboko fish paste, and sweets made with zunda (mashed green soybeans)! Zuke-don seafood bowls, hiyashi chuuka cold ramen, ramen, and other "B-class"gourmet cuisine are also recommended.

Spots around
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Sendai Umino-Mori Aquarium/Mitsui Outlet Park
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Urakasumi Sake Brewery
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Accommodation in Oku-Matsushima
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Zuihoden Mausoleum
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Tsukihama Public Beach (Fishing Experience)
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Shiogama Seafood Wholesale Market
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Hitome Senbonzakura (1,000 Sakura trees at a glance)
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Zao Okama crater lake
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Oshu Kaido Street Umen Bansho (Shiroishi Umen)
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SENDAI Tourist Information Desk
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Site of Sendai Castle
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Sagakei Gorge
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Zao Fox Village
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Naruko-kyo Gorge
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Sendai-Izumi Premium Outlets
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Kirin Brewery Sendai
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Shiroishi Castle / Sumaru Yashiki (House)
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Matsushima Islands Area
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Matsushima Sightseeing Cruise
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Akiu Onsenkyo Hot Springs (Akiu Otaki Falls, Rairai-kyo Gorge)
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Miyagi Zao Tour of Juhyo, Ice Monster
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Sendai 3/11 Memorial Community Center
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Sendai City Museum
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Sendai Daikannon
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Naruko Onsen Hot Springs
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Yunushi Ichijo Ryokan
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Sendai Station
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Sendai Mediatheque
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Yajiro Kokeshi Village
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Shiogama Shrine/Shiwahiko Shrine
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Loople Sendai
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Otaka-Mori
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Ishinomori Manga Museum
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Ruins of the Great
East Japan Earthquake:
Sendai Arahama Elementary
School -
Matsushima Islands Area
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Johgi Nyorai
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Discovery Center
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Jozenji-dori Ave.
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Kokubuncho Yokocho (Alleyways of Kokubuncho District)
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Kataribe taxi
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Sushitetsu
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Sendai Station
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Akiu Kogei no Sato (Akiu Craft Park)
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Yamadera(Risshaku-ji Temple)
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The Nikka Whisky Sendai Factory Miyagikyo Distillery
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Abe Kamaboko-ten Main Store - Specialists in Kamaboko (steamed seasoned fish paste)
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Osaki Hachimangu Shrine