Downtown Sendai City
©AFLO
The central downtown area of Sendai City, the largest city in Tohoku, boasts numerous shopping and dining establishments, so visitors can have fun as they eat, walk, and shop as they explore the city. In particular, Sendai's New Year's sales campaign starting on January 2 is a time of big competitive sales with eye-catching prices that only happens once a year. The number of tax-free stores, stores with multilingual menus, and free Wi-Fi hotspots are on the rise in shopping areas, so visitors can have a pleasant sightseeing experience.
View scenic routes that include this spot
SEASIDE BEAUTYStreet address
- Chuo, Aoba-ku, Sendai City, Miyagi
Access
- 5 minutes by foot from Sendai Station
Opening Hours
- Varies depending on the establishment
Closed
- Varies depending on the establishment
Best season
- All year
Point
- We urge you to try Sendai specialties like beef tongue, sasakamaboko fish paste, and sweets made with zunda (mashed green soybeans)! Zuke-don seafood bowls, hiyashi chuuka cold ramen, ramen, and other "B-class"gourmet cuisine are also recommended.

Spots around
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Yamadera(Risshaku-ji Temple)
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The Nikka Whisky Sendai Factory Miyagikyo Distillery
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Akiu Onsenkyo Hot Springs (Akiu Otaki Falls, Rairai-kyo Gorge)
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Zao Fox Village
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Sagakei Gorge
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Zuihoden Mausoleum
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Ruins of the Great
East Japan Earthquake:
Sendai Arahama Elementary
School -
Shiroishi Castle / Sumaru Yashiki (House)
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SENDAI Tourist Information Desk
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Sendai-Izumi Premium Outlets
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Akiu Kogei no Sato (Akiu Craft Park)
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Shiogama Shrine/Shiwahiko Shrine
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Loople Sendai
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Sushitetsu
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Tsukihama Public Beach (Fishing Experience)
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Urakasumi Sake Brewery
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Hitome Senbonzakura (1,000 Sakura trees at a glance)
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Sendai Umino-Mori Aquarium/Mitsui Outlet Park
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Discovery Center
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Yunushi Ichijo Ryokan
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Site of Sendai Castle
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Naruko Onsen Hot Springs
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Yajiro Kokeshi Village
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Sendai Station
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Matsushima Islands Area
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Matsushima Islands Area
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Kirin Brewery Sendai
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Kokubuncho Yokocho (Alleyways of Kokubuncho District)
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Zao Okama crater lake
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Oshu Kaido Street Umen Bansho (Shiroishi Umen)
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Accommodation in Oku-Matsushima
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Ishinomori Manga Museum
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Sendai 3/11 Memorial Community Center
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Abe Kamaboko-ten Main Store - Specialists in Kamaboko (steamed seasoned fish paste)
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Sendai Mediatheque
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Sendai Daikannon
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Shiogama Seafood Wholesale Market
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Matsushima Sightseeing Cruise
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Naruko-kyo Gorge
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Osaki Hachimangu Shrine
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Sendai City Museum
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Johgi Nyorai
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Kataribe taxi
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Sendai Station
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Otaka-Mori
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Jozenji-dori Ave.
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Miyagi Zao Tour of Juhyo, Ice Monster